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Assuming you are all using LinkedIn, I wanted to chat about LinkedIn Groups. If you’re not familiar with Groups, they are a way to LinkedIn Groups“hang out” with other business people that have similar interest as you do.

There are different types of Groups…associations, chambers, alumni, or those designated by geography (i.e., Linking Louisville). If you work for a large company, there may be a group for your employees. Are you an accountant? There are groups for accountants out there. managers? There are groups for those, as well. There are groups for almost any profession.

What’s my main piece of advice for joining groups? Be a groupie. Don’t limit the number of groups you join. Join groups related to your area of expertise, industry, alumni, passions, social causes, and other aspects of your identity. This gives you access to more people who matter to your brand. Plus, when others look at your profile, they can learn about your brand by looking at your groups. Always select groups that are highly active and have a lot of members.

The trick to being a great group member is to visit your groups frequently. I suggest once a week for each group. Take a few minutes, find discussions in those groups that interest you, and comment on them. Or, create your own discussion if you have a topic that would interest the other members. The bottom line? Participation = Success.

And finally, once you join a group, adjust the settings to get a weekly update from that group. You’ll get an email listing some of the top discussions going on.