Avoiding Social Media Does Not Avoid Risk

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Does this sound like something you’ve heard before? Or maybe something you’ve said?

• Our target demographic aren’t on social media so it just doesn’t matter.
• If we avoid Twitter then we avoid trouble.
• If we stay off the social networks we won’t have a problem.
• We must control what our employees say and do online.
• We need a policy so we can control.
• Our employees don’t need access to Facebook from work.
• Facebook is for kids. Don’t worry about it.

Here is the truth: There is no opting out of social media.

Just because your company has avoided social media, chances are a majority of your customers and employees are on Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+. They are posting and commenting about anything and everything, and that could include their experiences with your company.

So what can you do about it?

• Develop a strategy for monitoring and posting.
• Develop a company social media policy, not just to control employees, but to guide them.
• Empower employees to speak about your brand, and create positive energy from within.
• Realize that everyone is human (especially you and your employees), and will make mistakes.
• Have a crisis management plan in place (before there’s a crisis!).
• Make sure the person who handles your social media has your company goals (and followers interests) in mind.

I would add a bonus tip: Make sure you’re company is having fun on social media. It’s what your followers want to see, after all!

Have a question about social media? Contact Us!