You’ve started a great Facebook Page for your company. Your Twitter posts are witty and fresh. LinkedIn is on target with great, info-packed posts about your industry. And you’re starting to upload beautiful images to Pinterest.
So, when does the magic happen? What should you expect from your efforts? Will customers be knocking your door down? Will your phone be ringing off the hook?
Probably not. Because as a standalone marketing tool, social media just isn’t that awesome.
However, it’s awesomeness begins to blossom when it’s combined with your other marketing efforts; mailers, radio ads, print ads, in-store marketing…the whole, wonderful package.
And here’s how it usually works:
Someone gets a postcard you sent as a mail campaign, and says ‘Wow…I see these guys on Facebook all the time! Time to check them out.”
A guy walks in your store with a coupon, and says ‘On Tweeted to look out for your coupon in the mail, and here it is!”
You meet someone new at a networking event, and they say “Ok, I see your posts on LinkedIn everyday! I feel like I know you already!”
I sign on your counter tells customers to follow you on Facebook, and to use the special coupon on their next visit. Your Facebook LIKES increase dramatically.
Your social media posts direct people to your website where they can find out about your next big special. Your web traffic increase by 10x’s!
Get the picture? One works with the other. Social media, print, in-store signage, websites, business cards…they all work in harmony.
And THAT is when the magic happens!
Questions about social media? Contact Us