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HashtagFolks are always asking “What is the purpose of a hashtag?”

Well, it would seem by the hashtags I run into daily, MOST don’t know the answer to that!

The simple answer is: A hashtag is used as a topic. It gives you the ability to click on it, and see what everyone else is posting using that hashtag. It can be a powerful marketing tool.

I will give a couple pieces of advice for hashtag users…

  • Only Use Existing Twitter Hashtags to Add to The Conversation. It’s really bad etiquette to post about one thing, and hashtag about another (such as for self-promotion)
  • If you’re using a hashtag for marketing, use it in all of your social venues (Twitter, Facebook, Pinterest, Instagram, etc)
  • Use language everyone can understand when choosing a hashtag. Industry-only lingo are often a bad choice (unless that’s the crowd you’re aiming for).

So, hashtag away! But make sure it makes sense to!

Oh, and by the way… #SocialMediaRocks!